Will Google Caffeine Effect Law Firm Websites?

12. Aug, 2009 Comments

google-logo-2In case you haven’t heard yet, Google has been working on a secret project (code named “Caffeine”) that will change the way they crawl, index and rank web pages.

Here’s a quote from Google:
For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

The full article from the Google blog can be seen here. If you’d like to search using this new technology please visit: http://www2.sandbox.google.com/

I’ve been playing with “caffeine” for the past two days and the biggest difference I’ve seen is how fast the SERP’s load. With that being said, I do expect this to effect how pages and websites are ranked, so stay tuned as we continue to explore this new technology and provide recommendations to help you stay ahead of your competition.
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Internet Marketing, SEO
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  • It remains to be seen how this new technology will affect how people search
    Law Firm Search Engine Optimization
  • I agree, a lot of websites are slow these days because.. we all know the answer, they are sitting on shared hosts that keep 2k websites on 1 server, well this should be fixed as many of these sites are slow and the server can't handle it any longer
  • Absolutely. In addition, most websites are poorly coded so that slows things down as well.
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