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Top Rankings from a Few of Our Clients
Anytime my clients ask about getting a listing in Lawyers.com or FindLaw.com, my response is the same.
Make them prove the value of the listing.
Most of these guys claim that your city is getting 5,000 hits a month….etc
What you care about is “clicks” and visits to your actual website. Therefore, ask your rep how many “clicks” you can expect to receive for the $200 per month. If he doesn’t know, then tell him you’re not interested.
It may be that the average firm paying $200/month is receiving 200 visits per month (or $1 per click). That’s certainly cheaper than PPC and probably a good deal. However, it may be that the average firm is only receiving 20 clicks per month (or $10 per click) in which that probably wouldn’t be a great deal at all.
Thoughts?
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