Should I purchase a listing on Lawyers.com for $200 per month?

24. Sep, 2009 Comments

Anytime my clients ask about getting a listing in Lawyers.com or FindLaw.com, my response is the same.

Make them prove the value of the listing.

Most of these guys claim that your city is getting 5,000 hits a month….etc

What you care about is “clicks” and visits to your actual website. Therefore, ask your rep how many “clicks” you can expect to receive for the $200 per month. If he doesn’t know, then tell him you’re not interested.

It may be that the average firm paying $200/month is receiving 200 visits per month (or $1 per click). That’s certainly cheaper than PPC and probably a good deal. However, it may be that the average firm is only receiving 20 clicks per month (or $10 per click) in which that probably wouldn’t be a great deal at all.

Thoughts?
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  • Hey Gerrid! Just poking through your blog. This is a topic that comes up time and time again in my SEO group at work. Our biggest priorities for listings are #1 that the link provided will help improve our organic listings #2 that the listing includes an address and will help improve our local listings and of course #3 that the listing will actually send some traffic to the client.

    By the way, this is Tara Pingle - I recently got married, so I have a new last name. :)
  • Also... Congratulations!! I just celebrated my first anniversary :)
  • Hey Tara, yes I totally agree. Great points!
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