Keywords are updated on a regular basis and do not include all top rankings or clients.
Getting your business found on Google is more than having a well optimized and relevant website representing your law firm. Google Places, which takes up a large portion of the 1st page search results (consider the image below as an example), and for practically any service based business requires specific action on your part.
The above serves as an example of a search on Google, with the Places results on the 1st page
Most likely it is, due to the fact that many businesses were automatically listed within Google places from various sources of freely available information regarding your law firm.
If you head over to Google Places, and select Get Started on the right hand side of the page (as per the image below), you will be required to sign in with your Google Account details (assuming you have a Google account, otherwise we recommend getting one to manage all aspects of your Google activities online).
For first time users you will probably have to do a search based on the listed telephone number of your law firm, and once the result or even results are returned you should select edit and complete the required information, including category of business. Don’t be alarmed if there are duplicates, but you should claim all of the listings that are yours.
Once you have claimed your law firm’s Google Places Listing – its now time to verify it. This can be done either by phone or by postcard – although the latter is more common nowadays. If you are given the option of phone verification, do it there and then and you will have full control of your Google Places Listing, and you can begin with optimizing the listing, adding images, video and more.
The process of verifying your listing is detailed in the steps and images below, and provide the basic steps for verifying your Google Places listing:
1. Login to Google Places
2. Select “Verify Ownership” to the right of the listing:
3. Select By Phone (if possible), otherwise request a postcard be delivered for verification:
In the event of having to opt for the postcard option, within a couple of weeks the card should arrive – login to the Places dashboard and add the PIN that would have been sent and the listing will be yours!
To quote the search giant
97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.