Personal branding is the way that we market ourselves to others. Your reputation and the way others see you is your brand. Before you can improve your brand image you need to spend some time figuring out what your brand is.
The way you see yourself should match other people's natural perceptions of you. If you try to brand yourself as humorous and your jokes don't even manage to crack a smile, your brand will not stick. Compile a list of your personal strengths and check them against a list of adjectives others use to describe you. If you are genuine and honest with yourself about your strengths and start building your brand from there, you will be much more successful than if you are trying to be something you are not.
Some of the groups of people that may have differing opinions of who you are and what you stand for can be:
- Family and close friends
- Acquaintances
- Colleagues
- Long Term Clients
- Potential Clients
How do they see you? What is different in each group's description of you?
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In case you haven't heard yet, Google has been working on a secret project (code named "Caffeine") that will change the way they crawl, index and rank web pages.
Here's a quote from Google:
For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.
The full article from the Google blog can be seen here. If you'd like to search using this new technology please visit: http://www2.sandbox.google.com/
I've been playing with "caffeine" for the past two
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When looking at the stats of your site, the number of visitors is not nearly as important as the conversion rate of those visitors. This is the conversion of just visitors to actual prospects. The goal is to keep them on the page long enough to look at everything you are offering and decide your services are valuable. Here are four easy ways to increase your conversion rate.
1. Make them WANT to read…
…with an attention grabbing headline. Get the reader to the stop and read the rest of the content. Use “talking heads” that not only sum up what the reader will read, but actually provide some information, especially the benefits for the customer.
Headlines should be informative and persuasive, but they shouldn’t be selling. While the headline is extremely important, it’s not going to be what sells your services.
2. Figure out your target market
Ask yourself, what are their needs and how will your service provide for those needs? Write with a “user-centered” approach, meaning you are always keeping your reader in mind.
Use concise and easy to understand words and sentences that make sense for your specific audience. Be compelling and relevant. Focus your content on the target reader, and try
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Great new video by accident Attorney Kris Barber:
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The above data was taken from the SEO book training website. Are you content with your #5 ranking? Think again! Your competitor in the #1 position is receiving 8.5x more traffic than you. Time to hire a new law firm SEO company? :)
Also, check out this cool tool that measures the ROI based upon your keywords and ranking.
These two tools should make the process of selling SEO to clients (or even upper management) a whole lot easier.
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One of the many Internet marketing tasks we perform here at LawFirmMarketing.net is video promotion. Here's a sample video that we have promoted recently.
View the Raleigh DWI Lawyer video here
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Check out this link from Jeremy - http://www.shoemoney.com/2009/05/05/for-those-who-still-dont-get-twitter/
Now I will tell you, this guy is a popular Internet marketer. However, the results are undeniable.
Can you use Twitter to get more business for your law firm? The short answer is yes, but it may still be awhile (a few years) before Twitter becomes a super effective form of marketing for law firms.
I'll be writing a post very soon about how Twitter can help you get more business in 2012.
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This YouTube video by Perry Belcher is not geared toward lawyers... But the advice is still extremely useful.
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