Top Internet Marketing Strategies for Aggressive Law Firms in 2012 The tactics below are often overlooked by most law firms and we believe through our experiences that their importance in 2012 will only grow! Conversion Rate Optimization You’re site ranks top three for most of the keywords you’re targeting, but you’re still hungry to boost lead count and revenue. Where do you turn? Try Conversion Rate Optimization (CRO). CRO is the art and science of improving your website’s conversion rate. Here are some tips to help improve your conversions in 2012:
- Has it been a few years since your last website design? Consider redesigning your website with two key things in mind; usability for your visitors/clients and a clean design that keeps your company site looking modern, professional, and approachable. Make sure that you are also having the site designed for viewing on different platforms including mobile platforms.
- Is your content engaging, educational and persuasive? Focus on your reader’s experience and make sure that your copy is engaging, educational, persuasive, and clearly articulates who you are and what they can do on your site. Make sure you have a