Top Internet Marketing Strategies for Aggressive Law Firms in 2012
The tactics below are often overlooked by most law firms and we believe through our experiences that their importance in 2012 will only grow!
Conversion Rate Optimization
You’re site ranks top three for most of the keywords you’re targeting, but you’re still hungry to boost lead count and revenue. Where do you turn? Try Conversion Rate Optimization (CRO). CRO is the art and science of improving your website’s conversion rate. Here are some tips to help improve your conversions in 2012:
- Has it been a few years since your last website design? Consider redesigning your website with two key things in mind; usability for your visitors/clients and a clean design that keeps your company site looking modern, professional, and approachable. Make sure that you are also having the site designed for viewing on different platforms including mobile platforms.
- Is your content engaging, educational and persuasive? Focus on your reader’s experience and make sure that your copy is engaging, educational, persuasive, and clearly articulates who you are and what they can do on your site. Make sure you have a
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When looking at the stats of your site, the number of visitors is not nearly as important as the conversion rate of those visitors. This is the conversion of just visitors to actual prospects. The goal is to keep them on the page long enough to look at everything you are offering and decide your services are valuable. Here are four easy ways to increase your conversion rate.
1. Make them WANT to read…
…with an attention grabbing headline. Get the reader to the stop and read the rest of the content. Use “talking heads” that not only sum up what the reader will read, but actually provide some information, especially the benefits for the customer.
Headlines should be informative and persuasive, but they shouldn’t be selling. While the headline is extremely important, it’s not going to be what sells your services.
2. Figure out your target market
Ask yourself, what are their needs and how will your service provide for those needs? Write with a “user-centered” approach, meaning you are always keeping your reader in mind.
Use concise and easy to understand words and sentences that make sense for your specific audience. Be compelling and relevant. Focus your