Law Firm Marketing

Our goal as SEO’s should be a #1 ranking for all client’s primary keywords. This article says it all: http://training.seobook.com/google-ranking-value

As much as search engine optimization is about maximizing results, it’s also about fixing what’s broke. Getting your marketing efforts up to speed and functioning on all cylinders involves continually evaluating the performance of your website and making real-time changes and improvements that give your clients what they’re looking for the first time (and every [...]

Does your website try to “close the sale”, or are you proving to your visitors that you have the best firm for their needs?
Let’s face it, hiring a lawyer is a very important decision. The problem is, most law firm websites look similar and provide similar information to their visitors. So how can you stand [...]

Peter Boyd just wrote a great article on the new advertising rules from the Florida Bar. If you’re an attorney in Florida then this is a MUST READ.

Anytime my clients ask about getting a listing in Lawyers.com or FindLaw.com, my response is the same.

Make them prove the value of the listing.

Most of these guys claim that your city is getting 5,000 hits a month….etc

What you care about is “clicks” and visits to your actual website. Therefore, ask [...]

Personal branding is the way that we market ourselves to others. Your reputation and the way others see you is your brand. Before you can improve your brand image you need to spend some time figuring out what your brand is.
The way you see yourself should match other people’s natural perceptions of you. If you [...]

In case you haven’t heard yet, Google has been working on a secret project (code named “Caffeine”) that will change the way they crawl, index and rank web pages.

Here’s a quote from Google:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation [...]

When looking at the stats of your site, the number of visitors is not nearly as important as the conversion rate of those visitors. This is the conversion of just visitors to actual prospects. The goal is to keep them on the page long enough to look at everything you are offering and decide your [...]

Great new video by accident Attorney Kris Barber:

The above data was taken from the SEO book training website. Are you content with your #5 ranking? Think again! Your competitor in the #1 position is receiving 8.5x more traffic than you. Time to hire a new law firm SEO company?
Also, check out this cool tool that measures the ROI based upon [...]