http://lawfirmmarketing.net Internet Marketing and SEO for Lawyers and Attorneys! Tue, 22 Jun 2010 16:27:37 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://lawfirmmarketing.net/2009/09/should-i-purchase-a-listing-on-lawyers-com-for-200-per-month/ http://lawfirmmarketing.net/2009/09/should-i-purchase-a-listing-on-lawyers-com-for-200-per-month/#comments Thu, 24 Sep 2009 22:15:11 +0000 Gerrid Smith http://lawfirmmarketing.net/?p=138 Anytime my clients ask about getting a listing in Lawyers.com or FindLaw.com, my response is the same.

Make them prove the value of the listing.

Most of these guys claim that your city is getting 5,000 hits a month….etc

What you care about is “clicks” and visits to your actual website. Therefore, ask your rep how many “clicks” you can expect to receive for the $200 per month. If he doesn’t know, then tell him you’re not interested.

It may be that the average firm paying $200/month is receiving 200 visits per month (or $1 per click). That’s certainly cheaper than PPC and probably a good deal. However, it may be that the average firm is only receiving 20 clicks per month (or $10 per click) in which that probably wouldn’t be a great deal at all.

Thoughts?

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