I am a freelance legal copywriter who specializes in creating dynamic and unique web content. I couldn't agree more..short and sweet is definitely the way to go. Some clients want 1000 word pages, but that just isn't readable for the average web searcher. I am much more in favor of doing 2 (500 word) pages instead. This way you can build more internal links and keep your visitors browsing your site. http://legalcontentwriting.com